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Duke University Libraries, Advertising

The Hartman Center for Sales, Advertising & Marketing History in Duke’s David M. Rubenstein Rare Book & Manuscript Library holds an extensive collection of correspondence, publications, advertisements, photographs, slides, films, books and serials that document the history of advertising, sales, and marketing over the past two centuries. In addition to the J. Walter Thompson Company Archives, the most comprehensive historical record of any advertising agency, the Center contains the collections ...



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Title
Date Published
Creator
128 p. 19 cm
Topic: Advertising
88 p. : 29 cm
Topics: Advertising, Posters
872 p. : 26 cm
Topics: Advertising, Advertising
Duke University Libraries, Advertising
by Bates, Charles Austin, 1866-1936
texts

eye 1,337

favorite 9

comment 0

Illustrated with office and shops photographs
Topics: Charles Austin Bates Syndicate, Advertising
Duke University Libraries, Advertising
by Larned, W. Livingston (William Livingston), b. 1880; Duke University. Library. Wayne P. Ellis Collection
texts

eye 8,068

favorite 22

comment 0

vii, 321 p. : 24 cm
Topic: Advertising
229 p. : 31 cm
Topic: Advertising
Duke University Libraries, Advertising
by Bates, Charles Austin, 1866-1936; Duke University. Library. Wayne P. Ellis Collection; Warshaw Collection of Business Americana
texts

eye 1,359

favorite 17

comment 0

24 p., [200] leaves : 21 cm
Topics: Advertising, Selling
Duke University Libraries, Advertising
by Dreyfuss, Leonard
texts

eye 700

favorite 0

comment 0

15 p. ; 15 cm
Topic: Advertising, Outdoor
144 p. ; 30 cm
Topics: Posters in education, Posters, American
Duke University Libraries, Advertising
by N.W. Ayer & Son; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts

eye 1,012

favorite 8

comment 0

3 p. l., [9]-44 p. 21 cm
Topics: Advertising, Advertising agencies
Duke University Libraries, Advertising
by Durstine, Roy S. (Roy Sarles), 1886-1962; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts

eye 1,385

favorite 5

comment 0

Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History
Topic: Advertising
Duke University Libraries, Advertising
by Hollingworth, Harry L. (Harry Levi), 1880-1956; Duke University. Library. Wayne P. Ellis Collection
texts

eye 1,605

favorite 8

comment 0

"Books and articles referred to in the text or recommended for further reading": p. 303-309
Topics: Advertising, Selling
Duke University Libraries, Advertising
by Bates, Charles Austin, 1866-1936; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts

eye 1,412

favorite 19

comment 0

Predominantly ready-made, illustrated ads for businesses to order customized to their needs
Topic: Advertising
Duke University Libraries, Advertising
by Bates, Charles Austin, 1866-1936; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts

eye 1,478

favorite 15

comment 0

1 v. (various pagings) : 21 cm
Topic: Advertising
Duke University Libraries, Advertising
texts

eye 2,933

favorite 2

comment 0

1 v. (various paging) : 23 cm
Topic: Advertising
xvi, 282 p. : 20 cm
Topics: Advertising, Type and type-founding, Typesetting
Duke University Libraries, Advertising
by Cherington, Paul Terry, 1876-; Duke University. Library. Wayne P. Ellis Collection
texts

eye 2,642

favorite 2

comment 0

xv, 569 p. ; 21 cm
Topic: Advertising
Duke University Libraries, Advertising
by Bates, Charles Austin, 1866-1936
texts

eye 889

favorite 7

comment 0

19 p. : 21 cm
Topic: Advertising
Duke University Libraries, Advertising
by Watkins, George Thomas; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts

eye 1,886

favorite 11

comment 0

At head of title:
Topics: Advertising, Swindlers and swindling
Duke University Libraries, Advertising
texts

eye 1,425

favorite 4

comment 0

160 p. : 23 cm
Topic: Advertising
Duke University Libraries, Advertising
by Hess, Herbert William, b. 1880; Duke University. Library. Wayne P. Ellis Collection
texts

eye 2,434

favorite 4

comment 0

"Collateral readings" at end of part of the chapters
Topic: Advertising
Duke University Libraries, Advertising
by Associated Billposters and Distributors of the United States and Canada
texts

eye 818

favorite 1

comment 0

Title from cover
Topics: Bill-posting, Advertising, Outdoor, Advertising
Duke University Libraries, Advertising
by J.H. Cross Company; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts

eye 796

favorite 4

comment 0

58 p. 17 cm
Topic: Advertising agencies
Duke University Libraries, Advertising
by McJunkin Advertising Company; McJunkin, William D. Master merchandising; Finn, Joseph H. Dominant idea
texts

eye 1,176

favorite 3

comment 0

Illustrated "examples of dominant idea advertising": p. 47-66
Topic: Advertising
Duke University Libraries, Advertising
by Calkins, Earnest Elmo, 1868-1964
texts

eye 2,224

favorite 5

comment 0

xvi, 363 p. : 20 cm
Topic: Advertising
Duke University Libraries, Advertising
by United States. Committee on Public Information. Division of Advertising
texts

eye 2,037

favorite 6

comment 0

48 p. : 31 cm
Topics: Advertising, World War, 1914-1918, Propaganda
Duke University Libraries, Advertising
by Art Directors Club (New York, N.Y.); Art Directors Club (New York, N.Y.). Exhibition; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts

eye 3,294

favorite 19

comment 0

1 v. : 29 cm
Topics: Art Directors Club (New York, N.Y.). Exhibition, Art Directors Club (New York, N.Y.), Commercial...
54 p. : 31 cm
Topics: Advertising, Outdoor, Advertising, Outdoor