"NATPE International, the National Association of Television Program Executives."
Ch. 1. The Stage Is Set. The End of the Mass Market. Financial Restructuring. Globalization. The 80s: A Review -- Ch. 2. World Television. The Global Village. The International Marketplace. Societal Effects of World Television. Consolidation and Coproduction -- Ch. 3. The United Kingdom. The Market. B-SKY-B. Public Service Broadcasting--The BBC. Cable TV. The Future -- Ch. 4. France. The Market. Public Service Broadcasting. Cable TV. Coproduction. The Future -- Ch. 5. Italy. The Market. RAI. Reteitalia. Pay-TV. The Future -- Ch. 6. Germany. The Market. The Networks. Coproduction. Media Companies. The Future -- Ch. 7. Spain. The Market. Public Networks. Private Networks. The Future -- Ch. 8. Canada. The Market. National Networks. Coproduction. Local TV. The Future -- Ch. 9. Australia. The Market. The Networks. The Future -- Ch. 10. Japan. The Market. Cable TV. Pay-TV. American versus Japanese Programming. Acquisitions. Coproduction. The Future -- Ch. 11. The International Audience. Cultural Nationalism. Global Appetites. Global Programming. Animation. Sports. TV News -- Ch. 12. Cultural Nationalism and Quotas. Government Regulation. Deregulation. The European Market. Program Quotas. The Debate -- Ch. 13. Financial Consolidation: Europe. Television in the EC. Media 92. Eastern Europe. Satellite Delivery. Pan-European Programming. The American Market -- Ch. 14. Financial Consolidation: Global. Programming. Finances. Unanswered Questions -- Ch. 15. The New Marketing. Advertising in the U.S. Options and Alternatives. The Big Three. Barter. Cable. New Opportunities -- Ch. 16. Television Marketing: Europe. Advertising in Europe. Barter. Sponsorship. Research Techniques. Global Advertising -- Ch. 17. U.S. Public Policy. The FCC. Program Delivery. Regulation or Deregulation? -- Ch. 18. The New Technologies. Computers and TV. Fiber-Optics. Interactive TV. High-Definition TV. Direct Broadcast Satellite. Pay-per-View. The Possibilities -- Ch. 19. Television Citizenship. Media Frontiers. China. Europe. Global TV News. TV 2000
Few industries have evolved as rapidly as television broadcasting, yet the decade ahead promises more dramatic changes than any previously seen. The Future of Television profiles a television industry on the brink of revolution, not only as an entertainment medium but as a powerful marketing, political, and information tool. Marc Doyle and the National Association of Television Program Executives (NATPE), have assembled this up-to-the-minute analysis of what is about to
happen in the world of TV. Programming: Covers factors affecting programming decisions for network, cable, and satellite TV, such as financing, government regulation, mergers and acquisitions. Advertising: Examines how fractionalization of the mass market will impact everything from broadcast and narrowcast advertising, through assessing incomes and expenditures, to the genesis of paid programming. Technology: Provides a critical survey of advanced technologies that are
transforming the industry, such as fiber-optics, interactive TV, high-definition television, and direct broadcast satellites. Growth: Commentary from leading television executives from North America, Europe, Australia and Japan as to how they view the advancement of the industry. A remarkable study of issues and trends that are shaping the future of television, this guide is for programmers, executives, marketing and media specialists, students of television, and anyone
involved in this dynamic and fast-changing industry